Who is this directed to? If it's directed to me my thoughts...

Who is this directed to?

If it's directed to me my thoughts are made clear earlier on these threads. People will pay a premium for sustainable, clean, seafood. I paid $50+/kg for flathead today. Tassal salmon (which I often buy) was barely $30/kg.

Managed, marketed and presented correctly as a premium offering I'd happily pay $40/kg. Same with prawns, there were 3 brands of frozen prawns on offer (all looked like frost from a freezer that hadn't been defrosted in 30 years). I've never considered buying them.

There's money to be made by Tassal but not just as a commodity. I may as well be invested in a potato field.