Agreed. I seriously doubt this doctor has read a sustainability...

Agreed. I seriously doubt this doctor has read a sustainability report. Nor has he any understanding of business (or risk). You can't remove the threat altogether. There is always risk. Birds can die from being hit by cars. Electrocuted on powerlines. Eating something toxic in our waste. Domestic cats. Does that mean we stop driving cars? Stop using electricity? Kill all cats? Dump all rubbish into Dr Woehler's backyard instead of the tip so he can monitor any birds and shoo them away every time they come and make sure they don't swallow plastic and die. Tassal recorded 19 deaths in 458 interactions. Let's celebrate the 439/458 (~96%) that survived and were rehabilitated instead. There are far less sustainable companies out there. Move your witch hunt away from Tassal - nothing to see and there a bigger fish to fry (pun intended). They're doing the right thing. It's at the core of their company.