From Apple site:
Ceramic Shield. Clearly tougher than any smartphone glass.
4x better drop performance2
Find out how
Aerospace-grade aluminum edges.
H2OK
Even better spill and splash resistance3
Five fresh finishes.
iPhone 12 in blue
Five fresh finishes.
iPhone 12 in green
Five fresh finishes.
iPhone 12 in red
Five fresh finishes.
iPhone 12 in white
Five fresh finishes.
iPhone 12 in black
5G on iPhone
5G experience on iPhone
OMGGGGG.
5G on iPhone is superfast. Now you can stream higher-quality videos and enjoy multiplayer gaming without all the lag. And Smart Data mode helps conserve battery life. iPhone also has the most bands of any smartphone, so you get 5G in more places.4
iPhone makes the most of 5G
Find out how
A14 Bionic Chip
11
trillion
operations
per
second.
A14 Bionic is the fastest chip in a smartphone. And it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s superefficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next.
Same chip as iPhone 12 Pro
Display
Super Retina XDR display
Behold OLED.
Vastly more contrast. Incredible color accuracy. A huge jump in pixel density.5 Wow. Just wow. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. This is the best iPhone display we’ve ever made, and it goes all the way to the edge.
Our best iPhone display ever
Find out how
Camera
Dual‑camera system
Welcome to
the dark side.
Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 percent more light. So whether you take photos by day or by moonlight, you’ll get a level of detail and color that wasn’t possible before.
Evenings have entered the picture.
Night mode senses when
light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant
color. All you have to
do is start snapping.
Photos that were once hard to capture — like a dramatic moonlit scene — now come out sharper than ever.
Deep Fusion, in mid to low light, analyzes multiple exposures to maximize detail. Check out the texture in the wood, fabric, and crystal. And the Ultra Wide gets you a heroic perspective.
Automatic magic.
Smart HDR 3 balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich color of the sky — even at high noon.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness,
color, and white balance where needed.
Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, color saturation, and individual details that make photos feel true to life.
Face it. Nothing beats Portrait mode.
Portrait mode is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it?
Take great photos even further by choosing from six creative lighting effects, like High‑Key Light Mono, Natural Light, and Studio Light.
Video
Low lights.
Camera.
Action.
How do you improve on the highest-quality video in a smartphone? Make it even better in low light — a full 27 percent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin.
Video description
And boom.
You own a film studio.
Now you can record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay6 to see all that color and detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.
First camera ever to record in Dolby Vision
Find out how
TrueDepth Camera
Night mode selfies
You look amazing in the dark.
Nighttime is the right time for a selfie. Because Night mode and a slew of other great features are now on the front camera. Like Deep Fusion, Smart HDR 3, Dolby Vision recording, and more. You lucky duck face.
MagSafe
MagSafe accessories
Everything just clicks.
Beautifully
stackable.
Snap on a new MagSafe case, wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo
chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
Mix and matchable.
iOS 14
Get right to
the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
Pinned conversations in Messages put the people you talk to most right at the top of the list.
Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.
App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.
Learn more about iOS 14
Privacy
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
Learn more about
Apple and privacy
Environment
We reduced our carbon footprint. By thinking inside the box.
Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast-charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
Carbon savings equal to 450,000 fewer cars on the road per year
Learn more about Apple
and the environment
Other Features
Even the little things are a big deal.
Best worldwide coverage
iPhone 12 has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.4
Augmented reality
The power of A14 Bionic brings the latest AR experiences to life. Explore ancient relics, dissect a frog — even try out a new couch with AR Quick Look.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Have two numbers
Dual SIM on iPhone 12 lets you have both a personal number and a business number on the same iPhone.7
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Recycled rare earth in magnets
iPhone 12 uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
Express Transit Cards with power reserve
Even if your iPhone is out of juice, your Express Transit Card will still work at transit gates for up to 5 hours.
AR
Use AR to see it from every angle.
Open this page using Safari on your iPhone or iPad.
Accessories
Featured accessories
Order 10.16Order October 16th
MagSafe
Snap on a magnetic case, wallet, or both. And get faster wireless charging.
View MagSafe accessories
AirPods
Make them yours with free engraving. Only at Apple.
ShopAirpods Learn moreabout Airpods
Shop all iPhone accessories
Trade in your smartphone for credit.
With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.8 It’s good for you and the planet.
Learn moreabout Apple trade in
Why Apple is the best place to buy.
Have questions about buying the latest iPhone? We’re here to help.
Learn more about buying
iPhone with Apple
Apple Footer
Free delivery
Direct to your door. Or pick up available items at an Apple Store.
Learn more
Get help buying
Have a question? Call a Specialist or chat online.
Call 800-908-988.
Contact us
The displays have rounded corners. When measured as a rectangle, the screen is 5.42 inches (iPhone 12 mini), 6.06 inches (iPhone 12, iPhone 12 Pro), or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.
Claim based on iPhone 12 Ceramic Shield front compared with previous-generation iPhone.
iPhone 12 and iPhone 12 mini are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/hk/en/iphone/cellular.
iPhone 12 compared with iPhone 11.
Requires an Apple TV or AirPlay-enabled TV.
Dual SIM, dual standby. Data and voice SIM selectable in settings. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Does not support simultaneous use of two CDMA wireless service plans. Not all carriers support Dual VoLTE. Certain restrictions apply. Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). Not all carriers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some carriers. See your carrier for details. iPhone 12 mini supports Dual SIM (nano-SIM and eSIM).
Trade-in values may vary, and are based on the condition and model of your trade‑in device. Online and in-store trade-in values may vary. Must be at least 18. Offer may not be available in all stores and not all devices are eligible for credit. Apple or its trade-in partners reserve the right to refuse or limit any Trade In transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID. Value of your current device may be applied toward purchase of a new Apple device. Additional terms from Apple or Apple’s trade‑in partners may apply. See apple.com/hk/en/trade-in for more information.
Some features may not be available for all countries or all areas. View complete list.
Apple
iPhone iPhone 12
Open Menu
Open Menu
Open Menu
Open Menu
Open Menu
Open Menu
Open Menu
Open Menu
Open Menu
More ways to shop: Find an Apple Store or other retailer near you. Or call 800-908-988.
Hong Kong 繁體中文
Copyright © 2020 Apple Inc. All rights reserved.
Privacy Policy Terms of Use Sales Policy Legal Site Map
Ceramic Shield.
Materially stronger.
iPhone already had the toughest glass in a smartphone. So to dramatically increase the durability of iPhone 12, we had to introduce an all-new material.
Nanoscale ceramic crystals
Enter Ceramic Shield. It’s made by introducing nano-ceramic crystals — which are actually harder than most metals — into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, we developed an exclusive formula that maximizes the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass.
Dual ion-
exchange process
Tough is great, but we also wanted to make it scratch-resistant. So, using the same dual ion-exchange process we use on the back glass, we protect against nicks, scratches, and everyday wear and tear.
4x better drop performance2
Beyond Ceramic Shield, there’s one more thing that contributes to the durability of the front cover. It sits flush to the edge of the phone, which helps protect it even more. Altogether, we’ve quadrupled the drop performance — the largest year-over-year improvement ever for iPhone.
Expand
(20min delay)