Will DOUUGH Rise. Or is it toast?, page-2

Pointers from Josh Smith's article:

• ASX newcomer Douugh (DOU) is one of the fastest-moving fintech stocks on the local share market, having tripled in value in its first month
• The fintech company brands itself as a next-generation "neobank" — a nimbler banking strategy promising to take on the majors at their own game
• Douugh cleverly avoids the cash requirements of the conventional neobank model by partnering with established banks and their technologies
• This reliance on partnerships, however, comes with its own set of risks, particularly if a business partner faces a major problem — as has happened with a key enabler of the Douugh U.S. platform, Plaid, which is facing class actions for misleading and deceptive conduct
• Another major challenge for Douugh is fierce competition, with well-established banks offering the same services as Douugh, for free
• Still, despite the technology, competition, and business model headwinds, the expectations of the Douugh app are sky-high
• This is partly thanks to uncritical coverage from business commentators — coverage which tends to ignore the challenges faced by Douugh
• Yet, with a market capitalisation today of $177 million, the business appears to be priced for perfection