Will PIL Crash Land or Crash Through, page-9

Now surely , If you were pitching for the take up of an AP
tht was going to change the landscape of how an "un banked" "3 rd world - almost "
population carries out their day to day commerce ........

One would think the samt thing to do , would be to put the compelling information points of the App and the value benefits up on the website in the language that the population could read .

Quite simply

Have you ever wondered why the Bizmoto website is in English ??

Most of the target population they are trying to reach dont speak English.

Look at the Facebook posts.

That looks like a good strategy to enhance the opportunity.

NOT ( being the operative word )

No one doubts that there is a fintech opportunity in the Philippines
No one doubts that the Bizmoto app ( if it works ) shouldn't be good
I doubt that the usage is anywhere near where it could be , due to the weak
on boarding support & support strategies .

IF you cant get the take up .

There is no money .

Simple .