Will PSQ bring a smile?

Boy I like the look of Pacific Smiles (PSQ).
Has a real GXL, GEM,, CAJ smell about it.
Just steady incremental growth. An easy business to understand. Plenty of room for growth.
In the early days of 1300 Smiles (ONT) it looked like it was going to make great headway in the dental sector but ONT has hit the wall and has not been able to achieve sustained growth.
PSQ - market cap ~$270M and NPAT approx. $9M - so is trading on P/E of 30.
Looks too high but CAJ, and the early days of GXL and GEM carried this sort of P/E due to growth forecasts.

So... is PSQ still a buy at $1.78 - or is it best to wait for the IPO buzz to drop off a bit?

Gosouth