What I've been trying to tell people on this forum for a while, given my recent (hap hazard - due to COVID hoopla) trip overseas.
https://www.travelweekly.com.au/article/uk-travellers-rank-australia-dead-last-despite-major-advertising-push/
Australia has a bit of a marketing problem. The US thinks Australia authoritarian. The UK thinks its a bit racist. Europe sees it as deceitful (particularly the French) and China, the highest contributor of tourists in the last decade, forget it:
https://www.abc.net.au/news/2021-11-26/australian-tourism-boom-chinese-tourists-return/100650282
Even Kiwis don't want to come here:
https://www.tourism.australia.com/content/dam/digital/corporate/documents/tourism-australias-travel-sentiment-tracker-international-markets-19-25-january-2022.pdf
Sure do hope those domestic Qantas flights pick up to 117% of pre-COVID levels by the end of June (snigger).
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