Don't think there is much doubt that the sign will work reasonable - but the visibility is still questionable for at least 2 of the other 4 sides of the building.
And in my opinion, LUM has to get more than US$1.25mill for the West face to keep shareholders happy, and to get the share price up much over 15c, at which time, it appears pretty obvious that they are desperately going to need more funds to build further signs. Based on info from Sala, US$1.25mill for the sign, at current exchange rates would be lucky to make LUM US$600k/yr profit on that sign, hence, will still be running at a loss of AUD$2mill/yr - not including Turkey (been given no indications of expenses and possible earnings, etc)
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Don't think there is much doubt that the sign will work...
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