A restaurant wine list isn't like a bottle shop or Dan Murphy's, it not all name recognition like retail, it's about quality wines.
Restaurants also have access to a much broader access that we do on Insider Trading.
Range availability and pricing on MARKET is tied to your user profile, pretty simple.
The other key is if you owned, or even managed a restaurant, why not buy from a Supplier (DW8) where you own a piece of the pie?
That way, you get a return on investment for buying a $20 bottle of wine, whereas other suppliers will just take your money.
To me, that is a huge incentive for industry types to get involved with DW8 and profit off the transaction at both levels.
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