these big players will have well established fulfilment processes. Their budgets and forecasts will be based on those existing prices. If I was in charge I'd be super reluctant to give a start up a shot at it.
the value proposition must have been enticing enough for them to sign up for a portion of the portfolio as a test.
it's a foot in the door. They will eventually open up and let us in.
Wine Depot Market (Insiders), page-12
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