Winner, page-38

the same reason other similar companies have chosen to reverse-list on the ASX...

Your questions have already been answered if you bothered to do some research, but here let me copy paste it for you:

http://www.geekwire.com/2015/iot-da...takeover-deal-with-australian-mining-company/

"Buddy CEO and co-founder Dave McLauchlan explained that the deal allows his 3-year-old startup to raise more money at a better valuation and less dilution than following the traditional venture capital path.

“In fact, we turned down VC offers in order to go this route, and while extremely early, we’ve been very pleased with the process,” McLauchlan said."