That is a good find. That is quite bizarre and concerning. I'm an ex-holder, but I still have some faith they'll turn it around, as the business has potential.
You're right. I tried searching different keywords, and they do not feature on the first few pages; this is bread and butter stuff.
@Troyka the issue here is that potential customers aren't searching for Wisr, they search for what they're looking for, e.g. personal loan, online personal lender etc. and click on the best and most relevant results served to them by Google. 90%+ will be 1st-page results, so any provider not showing there is missed traffic.
People looking for loans do not search for 'Wisr' or any competitor unless they already have some brand awareness.
Seems like a big opportunity for the marketing team if they can fix this seemingly obvious oversight. Perhaps it is overly competitive and they're focussing efforts on pushing the app and other paid channels. Beats me!
WZR Price at posting:
3.1¢ Sentiment: Hold Disclosure: Not Held
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