As you say they will be relying on brand awareness or the app to generate leads, this is probably because these avenues give them good quality leads.
My Financial Planner also told me that the leads from Google were very poor quality and so they discontinued this avenue and use other mechanisms to get clients (word of mouth and referrals).
I would suspect that Wisr have found the same issue and that is why they are not pursuing Google rankings.
WZR Price at posting:
3.1¢ Sentiment: Buy Disclosure: Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
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