OK- glad you asked.
the rewards system is not aggressive enough with email offers .
Coles gets me every time to shop there again, including First Choice, Coles express servo and no fee credit card deals , online shopping free delivery and the list goes on.
Woolies is missing in action.
my gut feel is a bit left of field- all your typical wombat shoppers thought that Woolies would cut prices to save their proverbials a few months back, and that's why the sudden improvement in same store sales growth.
OK- the chooks have come home to roost, Wollies is struggling,shoppers are gobsmacked and Coles are taking back market share without too much discounting.
conclusion- Banducci is a one trick pony and he will come crashing down back to earth with a thud much like the SP after results.
cheers the grim reaper-crazypunter
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