wotif - not forever, page-12

I have seen the new platform and it is very good. But, a new flight platform is not what I have been talking about when I say, Wotif have its challenges ahead.

However, generating earnings out of a booking fee will require significant volume to generate any meaningful revenue.

It will be interesting to see if/how consumers will react to this new way of booking flights. Not sure about the brand strategy but no doubt they have a longer term strategy in place. They seem to be going the house of brands route.