DanbradsterIncorrect.Wotif relies on key search terms such as...

Danbradster

Incorrect.

Wotif relies on key search terms such as 'sydney accommodation", "melbourne hotels" etc etc to generate traffic therefore bookings. Google as a whole may be up, but people looking for accommodation via these search terms (and many others) is trending downwards.

Secondly, algorithm changes mean nothing if your site is establishing strong CTR's on each search term, which Wotif does. That is why Wotif have maintained number 1 position consistency over the last few years. Thats not the concern though.

The concern is that people are becoming less reliant on google to find and book accommodation.