What I don't understand is why even if they did not intend to stock Australia day stuff...why they chose to advertise this proudly and antagonise a segment of their customer base for no reason. Unless they intended to send shoppers to coles?
I seriously struggle to understand the logic here. It does not seem like a basic supply/demand decision at all with how they've done this. Did they think this could be a reverse psychology campaign of some kind?
Any holders got any theories?
WOW...radical thought...stick to RETAILING, page-109
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