whatever it is their cost of doing business also gone up (higher...

whatever it is their cost of doing business also gone up (higher wages, IT, rental, electricity, thief, the list is endless) so their net margin has not gone up much to call them profiteering

let say a banana used to cost $1 a kilo and woolies make net 4c profit

let say it now gone to $1.50 they still only make 6c profits, they have not make extra 50c on top to 54c profit, if they do then it profiteering but
the fact is their net margin barely move over years on year telling you they are not profiteering.

it political grand standing, and they just pick some scape goat

where is Aldi? where is Costco and Amazon? Aldi net profit margin is higher than Coles and Woolies
so if you want to know who profiteering it is Aldi out of the lot