I think this is just being recognised as a mis priced opportunity.
The appointment of Trevor and his experience is yet another independent validation of what we have here. Walmart, Safeway, cost plus, Trevor from Freedom, Patricia from Cadbury, sales data from trials, stocked in 5000 stores - up from 0 last year.
Every one of those data points de risked this stock yet we have remained constrained. We have turned over 40% of the register in a few weeks and must be very tight now.
I am extending the NO BRAINER of 2015 call to 2015 and 2016
Wowie!! Yowie!!, page-17
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