its all guess work i read 40 to 160 m estimates wow pays qan each year.As far as super wealthy's post,i have 1 sml coles,1 lge coles,2 lge woolworths all similar distance but in opposite directions.So imo a user friendly competitive loyalty program is extremely important for their business models and why wes puts so much effort into increasing membership etc not to mention the potential of these programs in the future.
WOW's Revalation, page-13
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