THE WALL STREET JOURNAL Apple electric car targets 2019 rollout, Wall Street Journal sources say
Sept 21, 2015 2:15 p.m. ET
Automotive ambition is a ‘committed project’ for iPhone maker
Bloomberg News
Apple has an in-car system called CarPlay, but now it reportedly has ambitions to build and sell its own electric automobile.
Apple Inc. is accelerating efforts to build an electric car, designating it internally as a “committed project” and setting a target ship date for 2019, according to people familiar with the matter.
The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California. Leaders of the project, code-named Titan, have been given permission to triple the 600-person team, the people familiar with the matter said.
Apple AAPL, +1.20% has hired experts in driverless cars, but the people familiar with Apple’s plans said the Cupertino, Calif., company doesn’t currently plan to make its first electric vehicle fully autonomous. That capability is part of the product’s long-term plans, the people familiar with the matter said.
Apple’s commitment is a sign that the company sees an opportunity to become a player in the automotive industry by applying expertise that it has honed in developing iPhones—in areas such as batteries, sensors and hardware-software integration—to the next generation of cars. An Apple spokesman declined to comment.
The 2019 target is ambitious. Building a car is a complex endeavor, even more so for a company without any experience. Once Apple completes its designs and prototypes, a vehicle would still need to undergo a litany of tests before it could clear regulatory hurdles.
Bloomberg News
