xjo direction, page-43

They are 'moral crooks' where equality is defined.

In the world of scarcity they are only doing what everyone else would do under those rules.

Unless you change the game, it will be another hand full of 'crooks' doing the same thing.

They are under the spotlight because they are winning at the game. The players could be anyone and the company could be called anything.

Money is scarce in 'our' world.