Xmas Day launch on Amazon USA, page-151

'isn't there a better scientific term?'

Yep.........it's correct scientific name is Diamagnetism or Diamagnetic Repulsion. It pushes/repulses instead of pulling/attracting of a standard magnet.

Perhaps P&G could try some of the terminology that OBJ use to describe their Technology from their website:



http://www.obj.com.au/science-technology.html

These initial reviews are frustrating for me as I am sure they are for the rest of OBJ Shareholders. P&G don't seem to be too perturbed by this consumer reaction at this stage, so let's hope they have a few strategies up their sleeves for when an actual global launch takes place. Surely this wouldn't be going unnoticed?!?