Not sure how much the "2 to 5" means. Look at Olay's most popular product : "Olay Regenerist Micro-Sculpting Face Cream Moisturizer Fragrance-Free". This also shows 2 - 5 at most stores. A few show 6 - 9.
What I would like to see is the beginning of some form of promotion either from the Amazon, Walgreens, or Olay. So far there there is silence. Perhaps just waiting for the stores to be fully stocked before launching the campaign.
Xmas Day launch on Amazon USA, page-35
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