1) they really need to clean up their copy : - For quick,...

1) they really need to clean up their copy :  
-  For quick, intensive results, incorporate this overnight mask treatment into your weekly regimen two to three times per week
- Every night, cleanse your face and use the Olay magnetic infuser
-  Apply product 3-4 times per week.

2) Christmas day launch in the US?  peculiar.

3) that price is strangely high.  just about the most expensive Olay product in the US.