Personally, I think they need to do some social media marketing of the Xped app, via social media.
Maybe they have already go this planned?, but are just waiting for the Apple OK for the Apple version?
Either way, I definitely think they need to start promoting the app, in several countries (USA, China, UK, among others) via twitter, or whatever works these days.
Just a personal opinion. DYOR.
Personally, I think they need to do some social media marketing...
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