Xped Media Thread - Social Media, Online, Print and otherwise, page-27

Hi all,

The below story (though not new) is a must read for newbie investors and also those interested in learning more about the origins of ADRC. To our long time followers, my apologies if this article has been posted already, however in the time that I've been on board (since Nov 2015) I don't recall seeing it in any of the RYG threads.

An excerpt from:
The Vanguard: A Revolution In Connecting Devices by Peter Gill (InDaily) - July 21, 2015
(interview with XPed co-founder and Executive Director John Schultz)

“We were working with a consortium that included some of the major players like Sony, Eriksson and Panasonic to develop new standards for the future of electronics,” Schultz said.

“We realised that our technology pretty much made all of their technology obsolete or, at least, could be used to improve what they were doing.

“We thought: ‘Wow, everyone is going to embrace this with warm arms and say this is great, it’s the Holy Grail we’ve been trying to achieve for all of these years’.

“But not one of them was interested. So we focussed on building this solution irrespective of whether people wanted it or not because we knew this was a revolutionary way to design things and a revolutionary way in which people would interact with a whole range of devices.”

Schultz said the challenge in connecting devices “was how to create a standardised interface for devices that have not been invented yet – it’s virtually impossible”.

“There were three of us brain-storming this at the time and someone came up with the idea – what if the device described itself to the controllers; what if it just taught the controller how it should operate?
“That was the genesis of our device browser – we decided to build a system that allows the device you want to interact with to describe itself to the controller.

“We now have a platform which allows people to design a new generation of devices, which is a much simpler process than they have ever had before. It’s a much leaner and nimble process that means product developers do not have to conform to a consortium’s specifications and standards.

“Simple things can be produced only because the complexity is pushed into the background. And that’s what we’ve done.

“We do call it a revolutionary step, and it’s not just us saying that. People who have analysed our business say this is ‘truly a disruptive event’.
“It’s the equivalent of going from cutting ice blocks in an ice field to building an ice factory: it’s a disruptive, revolutionary step, and our technology has been likened to that.”

As with many developments that break the mould, the challenge for Schultz and his Xped colleagues is to find ways of commercialising their innovation.
Schultz said “the biggest potential is licensing our technology either through selling the chip or licensing through the software itself where someone just pays a royalty for the software” – an approach that worked very successfully for the Dolby sound system that is at the heart of many audio-visual products."

For the full story visit:
http://indaily.com.au/business/2015/07/21/the-vanguard-a-revolution-in-connecting-devices/

Cheers
Elpha