My understanding is that MNL had got as much from the YAHOO!7 agreement as was possible and that the volume of traffic and number of unique users that were visiting the ozlotteries site from YAHOO!7 had dropped off.
Ninemsn has a much much larger audience with some 8.2 million users visiting the site each month - this presents a huge opportunity for them to further and significantly increase their customer base. CEO Mike Veverka stated that this agreement will take the "ozlotteries" potential audience to an unprecedented level .
If you have been checking the number of jackpots that have been occuring lately then you will see that it is highly likely that the recent upgraded forecast could be even further enhanced........$69mil in prizes this week !!!
MNL Price at posting:
0.0¢ Sentiment: ST Buy Disclosure: Held
