Nice discussion, I am in SFH for the La senza reason. The La...

Nice discussion,

I am in SFH for the La senza reason. The La senza stores are classy stores compared to Bras and things and also have a higher profit margin compared to their exisiting stores.
I personally do not think that lingerie shopping online is the same as an actual experience in the store.
I think this is a contrarian play for me as everyone lumps SFH into the same market as all other retailers , but I am betting on the la senza strategy to deliver.
There is a target audience , a niche market and good differentiation from the competitor.
time will tell. i will re evaluate based on numbers and the success of the la senza stores.
good luck