year end tidy up, page-7

I really must disagree that online is going to take over SFH's market space. SFH sell at prices towards the bottom of the market and given onlines high distribution costs ($7 to $13) per parcel it will be hard to compete against the likes of Millers where average selling price of a garment must be somewhere around the $15 mark and maybe even lower. Stores will always have the big pluses of the customer being able to feel and try on the garment and take it away immediately.

The current pricing of SFH's shares happened last year where nervousness before the result pushed the shares down relentlessly. Once the result was out and not as bad as feared it went up again. I expect the same will happen this year.