Intel integrates destra technology into Viiv destra Corporation...

Intel integrates destra technology into Viiv

destra Corporation Limited (ASX:DES)
destra and Intel sign music on demand deal
destra technology integrated into Intel Viiv technology
Melbourne, 14 February 2006 – destra Media, one of the business arms of destra
Corporation Limited (ASX: DES), has signed an agreement with Intel to distribute and sell
destramusic.com’s 1.3 million digital music tracks via Intel’s® Viiv™ technology PC/home
entertainment platform.
Intel Viiv (www.intel.com/viiv) technology is focused on enhancing consumers’ enjoyment,
management and sharing of digital entertainment. Intel launched its Viiv technology at CES
(Consumer Electronics Show) in Los Vegas in January and will be launching locally in March.
“The Intel Viiv technology rollout is driving tremendous awareness for converged technologies in the
home,” said Domenic Carosa, destra’s CEO. “This agreement presents an outstanding opportunity
for destra Media, as a digital integrator, to be a critical component within the growing number of
households embracing digital entertainment.”
Devices based on the Intel Viiv technology platform are able to support surround sound, highdefinition
video and other enhanced features.
“Our destra Media team is currently beta testing its destramusic.com and MP3.com.au Intel Viiv
technology version and we are on track to have the service ready for the March 16, 2006
Australian launch of Viiv,” said Carosa.
MP3.com.au’s 100,000 tracks of independent musicians will be made available for free to users
of the service while destramusic.com’s 1.3 million tracks from major record companies, including
EMI, Sony and FMR, will require a fee to be paid.
destra has consolidated its leadership position in the digital music space having made significant
technology headway and announced a number of global agreements over the last eight months.
“Our relationship with Intel and the integration of our digital music technology into its Viiv platform,
will allow a number of our retail and media partners to launch an integrated service on the new Viiv
home entertainment devices coming to market in April. We will be announcing a number of very
significant retail and media partnerships over the next couple of months which will take these
services to the mass market at a level never seen before in Australia,” concluded Carosa.
destra Media and 3 mobile recently launched Australia’s first mobile subscription based digital
music download service, offering 3 mobile customers the country’s largest digital music catalogue
of independent artists. The $3.00 per month subscription service allows 3 mobile customers to
download as many tracks as they want from MP3.com.au’s extensive catalogue of songs as often
as they want each month.