Alex was behind Auto Enterprises (ATL) (formerly known as Speerdy Wheels SPW) which didnt perform too well before it changed direction and purchased Brainytoys in July 2004, changing stock code to BRT.
He appears to be an ideas man, but perhaps not as good on the execution side of things - but we BRT holders needn't worry with Larry & Bob at the helm as they have a history of successful execution of ideas etc into profits!
I think a great mix of directors.
SLE
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