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Rex Hunt and his wife Lynne say their marriage will endure revelations the broadcaster and former footballer paid women for sex.

Joined by his wife of 34 years, Lynne, Mr Hunt told 3AW this morning he felt ashamed and guilty about his infidelity and the hurt it had caused his family.

"I've let the most beautiful person in my life down. There is no excuse," he said.

"I thought that by paying money for sexual favours that I could buy anonymity, I could buy confidentiality ... to save my wife and children the embarrassment of being a sleaze," he said.

Mr Hunt begged Lynne's forgiveness for his infidelity, for which he admitted paying three women in succession for ongoing sexual relationships over a period of more than 15 years.

The final relationship, with a beautician in her 30s, began in 1997.

News Ltd reported Hunt paid the woman $1,000 a week for sexual favours before ending the relationship 14 months ago with a $50,000 sum and a confidentiality agreement signed by the woman, Hunt and his wife.

Mrs Hunt said while she hadn't forgiven her husband, she would stand by him. She revealed she suffers from bipolar, which had placed pressure on the couple's relationship.

"That's a very, very difficult thing to live with. For a couple of weeks every month or so, he's alone," she said.

"I haven't forgiven him but I have an understanding of why these things happen.

"I've had a lot worse things happen to me in my life and this pales into insignificance compared to losing family members. It hasn't gone away, but we're working through it," she said.

'I'll change'

In the emotional interview, Mr Hunt declared his love for his wife and promised to change his ways.

"I loved her the first time I met her. I loved her then, I love her now, and I'll love her forever," he said.

"Those people out there who've got the money ... they haven't won. I've won, because I'm going to come out of this fantastic (sic), because I've got Lynne."

"The common denominator in all the problems in our family is me and I intend to address that, and I intend to be a more private person and not allow my family to be public news through my stupid actions," he said.

Mr Hunt declined to discuss the details of an agreement he made with one of the women to end their relationship, but said the woman handed over notes and an audio tape of a telephone conversation as part of the deal.

"I'm sworn to a confidentiality clause that both Lynne and I and my private secretary were witness to. I can't comment on that," he said.

Hypocrisy

Mr Hunt has also admitted to being a hypocrite for publicly denouncing others for sexual infidelity while carrying on his own affairs.

"The real Rex is what they hear, but the Rex that is a minor part of my make-up is that hypocrite, is that selfish person who thought that he could get away with something by paying substantial amounts of money and doing what I did," he said.

"In my autobiography I'm all about kids and family and love and doing the right thing by people. I've done the wrong thing by the people who matter to me most."

Mr Hunt said he would probably still be paying women for sex if Lynne had not found out about his infidelity.

"That's what a fool does - I'm invincible, I'm paying money, the girl's happy, she's got no money, I got my rocks off, how good is this? Everything's fine, until you get found out," he said.

3AW General Manager Graham Mott said Mr Hunt would continue to call football for the station.

theage.com.au, with AAP