For IT professionals in Aus who know what they need and want to order it quickly, having access to all these products from your desk at the office, or at home, must be pretty appealing.
Lots of options to choose from too: - Computers - Phones - Other electronic hardware - NBN connectivity - Networking - Software - Storage
Imagine you need 10 new Samsung display screens to set up a new office, can just jump on and order them and get great pricing and service, very straight forward. Software licences would be even easier to purchase and provision.
It also potentially opens the market up for Nexion and means they can generate revenue from more geographies than just WA. Servicing customers across a big, big state like WA also gets easier. I expect bigger teams can probably set up multiple users and manage their accounts centrally too on one bill / account.