YOW has along history of chopping and changing the exact stats...

YOW has along history of chopping and changing the exact stats it delivers to shareholders and their format.
Look at the numbers and you do the comparison to prior months when they have given them.
I no longer place them all in a spreadsheet like I once did. If you want to put em all up and dio comparison with ones from years ago ( if they are using the same data ) I can possibly refer to someone who knows exactly how they work comment on them .

Other warning is to actually understand the way neilson stats are achieved and presented - isn't as simple as some believe.

Look they are not bad but lets see some consistant reporting of the stats . Why not ask managenet to fill in the gaps for the preiods when they IMO didn't report comparable stats to shareholders.

To fully get value out of Neilson stats you need extra inspde info from a company in teh industry and to fully understnd exact clasifications.

I have done this years ago for YOW and to be blunt management IMO couldn't explain differences and ultimately the YOW end performance and then the crunch came with all the millions of bucks in " breakages" write offs etc etc.

Have a read up on those particular stats and see how you go at understanding them fully. Then work out why / why not they are reflecte din cash flow and then financials.

YOW has also produced internet and engagement stats that were shown IMO to be less than correlating to their performance and more related to IMO employee KPI and performance to achieve bonus etc. I called it I got abused and threatened but proof is in the pudding. Classic was when Yowie was also a keyword relating to jap porn and Yow was so proud of it's website traffic but not surprisingly no extra sales resulted. Hmm so peopel on a forum worked it out before peopel at YOw? or were they just trying to be crafty??