In what planet are you from in which did they met their self imposed timelines?
"MARKETING STRATEGY
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The Yowie brand will launch in the US from December 2012. Brand presence and awareness will be created through the establishment of the Yowie virtual world and media publicity
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Yowie confectionery product sales will be from March 2013. On Sale drivers include major in store point of sale displays, Yowie Virtual World with virtual collectables in a ‘Freemium’ model, Yowie Ranger launch, staged real Yowie collectable release announcements, Direct email, Media and PR, Magazine and Radio placement and promotion
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Yowie is intended to become a global brand over the next 5 years"
YOW on Friday Open, page-9
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