They never paid for views or likes. It's been organic and that...

They never paid for views or likes. It's been organic and that is why they can brag about it. Yow pays to advertise only. If you pay for likes or engagement on fb or ig these days you get thrown off. Those like farms only exist on wechat and new portals. It was part of facebooks clean up strategy last year. If the consumer is not engaged in the brand the connection is dissolved.