I read this article and had a think about Yowie. Can Yowie get...

I read this article and had a think about Yowie.
Can Yowie get user engagement advantage with audience?  9 days out for angry birds release and no reports yet? Whole digital marketing and games looking a little bland to me ? Not seeing promotion or benefits to early adopters who are supporting yowie brands?  Collecting hasn't taken off?  Just what can Yowie do to engage for longer their audience apart from actually being in stock in stores?

http://www.fidelity.com.au/insights-centre/investment-articles/what-is-good-what-is-great/