We need to follow the role out model of M&Ms in Australia.
I can still remember as a young whipper snapper, walking around Bondi Beach, Sydney during the early 1980s. M&Ms were being launched in Australia and the marketing campaign involved numerous smoking hot chicks in gold bikinis handing out free bags of M&Ms to the local crowds.
That day had a profound impact on me as a young man, not just because of how good the M&Ms tasted.
I would love to see a similar marketing campaign for Yowie in Australia. Maybe the girls could wear bikinis emblazed with endangered species to promote our "save the natural world" theme.
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