A few mill in profit puts it on a PE of 15 with a growth rate of 70%. Compared to the rest of the market with a growth rate of 3% and a PE of 15 it will look pretty cheap. Takeovers in this space are between 5-8 times revenue. Next years revenue is forcast to be $50 m. Economic moats are for wannabe Buffets and even he sees the inherent value in brands. Yowie is building a global brand. Will take a while. Keep reading those books though...will make you a fascinating guy at a dinner party.
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