Yowies found in South Australia, page-6

No worries mate. Yeah, I'm interested to see what they turn the Yowie World (app and website) into. If they do it right kids will find it and play it without ever even having exposure to our Yowie chocolates. It could stand alone and if the app was to really take off like any other popular game and get 5-10 million downloads it would be a huge asset to us. We'd see alot of development costs returned to us in advertising revenue alone.

I hope new series come out frequently also. If there are multiple series out while the kid is in the Yowie phase of his life then we are looking at a couple dozen sales from the one kid alone trying to collect them all. Even more if he gets duplicates.

It's alot of fun to think about. Good luck.