Just thinking, the Yowie World could be transformed into something really incredible. A virtual world similar to Club Penguin, which was a virtual world for young kids that hit 12m members before Disney bought it for $700m. They then grew that user base to 200m.
Cove Overley's LinkedIn profile looks impressive, I think he could do it for Yowie after all that experience with other kids' brands. Telling us to look out in September for an announcement says they are already in development and probably doing a massive overhaul of the Yowie World.
Would like to hear anyone else's thoughts on this.
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