"Grubhub will be YUM’s only national partner providing dedicated support for KFC and Taco Bell branded online delivery channels, along with access to Grubhub’s online ordering platform, logistics and last-mile support for delivery orders, and point-of-sale integration to streamline operations"
Getswift is not involved in anyway. In fact id say its completely removed Yum as a potential channel.
Grubhub is now the excusive national partner for YUM. They just spent $200 million, if they need to spend a few more million to implement features in the get swift app that Grubhub doesn't have they will do that.
Yum has obviously been trying to find a solution for last mile delivery, they trialed Getswift but they have now bought Grubhub.
I don't understand how anyone can view this as a positive for GSW.
GSW Price at posting:
$2.92 Sentiment: None Disclosure: Not Held