Do people even read the articles? "Grubhub will be YUM’s only...

Do people even read the articles?

"Grubhub will be YUM’s only national partner providing dedicated support for KFC and Taco Bell branded online delivery channels, along with access to Grubhub’s online ordering platform, logistics and last-mile support for delivery orders, and point-of-sale integration to streamline operations"

Getswift is not involved in anyway. In fact id say its completely removed Yum as a potential channel.

Grubhub is now the excusive national partner for YUM. They just spent $200 million, if they need to spend a few more million to implement features in the get swift app that Grubhub doesn't have they will do that.

Yum has obviously been trying to find a solution for last mile delivery, they trialed Getswift but they have now bought Grubhub.

I don't understand how anyone can view this as a positive for GSW.