Just looked through their product ingredients - looks likely it...

Just looked through their product ingredients - looks likely it is based off ZinClear-IM CCT. They say they have been working on it for 4 years which seems to correlate with them working with IM instead of XP CoCo.

I wouldn't be surprised if their higher SPF sunscreen product coming soon is based off XP CoCo instead.

It's a bit hard to tell 100%, but given the clues it is a very high probability.

I have emailed the company to ask for clarification on the zinc oxide ingredient.

Either way, it is drawing a very strong spotlight on all natural, zinc based products which will lift the market as a whole.