Very noble of EMZEReminded me of an article in the AFR yesterday...

Very noble of EMZE

Reminded me of an article in the AFR yesterday describing how Kochie is doing the same - started up a new investment vehicle which will use seed capital for marketing and promotions, promoting 'high quality financial products' to Kochie's ****** Capital's 110,000 subscribers. Kochie owns the business which will do deals with Kochie's other business to buy email lists lol

'If ****** Capital’s new equity partner was a reputable dealer such as (pick any) Goldman Sachs or say, Barrenjoey, there might be something interesting here. Instead, ARC Funds looks like a firm in D-grade.

ARC Funds was formerly Australian Rural Capital. In 2016, it was outed as the partner for China’s Shanghai Pengxin Group, which sought to acquire South Australian cattle company S. Kidman & Co. (It would eventually fall into Gina Rinehart’s hands.)

It renamed in 2021 and currently trades as a penny stock on the ASX. Its shares are worth 9¢, while it has a market cap of $3.4 million. Last year, ARC Funds made a post-tax loss of $829,938 on revenue of $91,897.

How does it suppose to market products or securities when it barely exists? Or rather, what does it say about the quality of whatever dogs breakfast products they get access to? That will be up to Koch and ****** Capital to filter it out.

It is easy to raise eyebrows at would-be rivals in the overly concentrated market of financial and business media. Those on the fringes, such as The Market Online (owner of pump-and-dump forum HotCopper) need to make money in a murky space. Disclosed and barely disclosed sponsored content, and pay-for-play deals, flourish alongside straight news.'