Hi guys, I was thinking of buying a small position in zipmoney...

Hi guys, I was thinking of buying a small position in zipmoney but while doing some research, there's seems to be a consensus that afterpay is the more superior business between the two. In my opinion, they both have similar models but why is afterpay more popular among investors? I understand that AFY just merged with TCH which have $$$ coming from HICAPS which is a safe and sound investment but besides that is it merely hype that make AFY so popular?

Cheers