I would hazard a guess that the market campaign with Ladooo/Airloyal has not kicked in yet as there would be more chatter about it ... Also no evidence of it in Google Play store in India.
The most important point for me is that the application is Up and running and people are able to use it successfully. Going on the comments above the penny has not dropped about its ability on 2g ... another reason why I believe marketing has not kicked in just yet.
This will change shortly when ZipTel pushes the GO button for marketing.
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