I really appreciate your effort in clearing my doubts. I had a look again at the competition and realised that you are right. Those products are specialised one. SPOT Gen3 is only for adventure tourism, uses google maps and lack the ability to sync with a phone. I hope that ZOLEO is a better product. Let us see if it can appeal to the mass market.
Blackittie
Zoleo Potential - must read, page-7
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