Thanks @StealthInvest, for all your great posts covering...

Thanks @StealthInvest, for all your great posts covering promotions of Zoleo. With acknowledgement to you, these are the promotions that we know about over the last 5 weeks (mostly covering the NA market):

1. 21st September. LAPD have adopted Zoleo for their 17 helicopters
2. 15th September. Popular Mechanics, with an audience of 15 million, rated Zoleo "Best Backcountry Communications"
3. 15th September. The Iron Freedom Foundation with 1,379 followers, partnered with Zoleo to promote Zoleo to its members for reliable backcountry communications and in case of emergency.
4. 6th September. Connected Farms are new dealers in ANZ and promote Zoleo for farmers wanting reliable comms on their farms.
5. 2nd September. Rolling Stone (700K - 1.4M readers) rated Zoleo No 1 compared with Garmin and Spot
6. 31st August. US rescue volunteers (309) use Zoleo for their disaster relief operations
7. 28th August. Snowys Outdoors have You Tube video (2K views) with great review of Zoleo; Also, 4WDING Aust (140K views per month) recommends Snowys Outdoors as best for outdoors equipment.
8. 27th August. Dirt Bike Channel with 275K subscribers do strong review of Zoleo.
9. 19th August. Fall Obsession (40 staff and "thousands of viewers" - hunters and outdoors market) issue great 4.8/5 review of Zoleo with 6.8K views.

My view is that the NA market is likely to surprise to the upside in 1H FY22. The rapid rise in the number of orders from 5K in 4Q FY20 to 22K in 4Q FY21 is a great indication of the growth that is happening even before all of the recent promotions. Future orders and new subscriber growth in NA should be underpinned by:

• all of the above free promotions and reviews;
• the marketing efforts of Zoleo Inc and NA retailers;
• word-of-mouth recommendations from new users, including organisations such as LAPD;
• greatly reduced Covid movement restrictions in NA over this period;

For those that say, quite correctly "but we don't get to see the numbers in use in NA", these numbers can be fairly reliably estimated based on the numbers of units invoiced and shipped after allowing for reasonable delays between shipping, sale and commencement of plans, and subtraction of the known subscriber numbers in ANZ.